Netflix’s ad ambitions just keep growing

This news about Netflix's ad growth is a massive signal to us budget-conscious viewers: the ad-supported model is here to stay, and it's becoming the mainstream expectation. For our wallets, this means that the industry is increasingly comfortable with integrating advertising into the viewing experience. While Netflix is making billions off this ad revenue, it signals that premium, ad-free streaming might soon be a luxury reserved for the highest-priced tiers, making the $8.99 ad-supported plan an extremely compelling alternative.

However, don't assume that *all* services will adopt this model. The key takeaway for your budget is to be flexible. Instead of committing to one expensive, ad-free service, start treating your subscriptions like a rotating wardrobe. If you know you'll be watching a limited series on Netflix, consider the ad-supported tier. Then, switch to a different, more affordable service (like a library or a service with better ad options) when that series ends.

Remember, flexibility is your superpower. By treating streaming like a revolving door of services rather than a permanent commitment, you can take advantage of the cheaper ad-supported options without sacrificing access to the content you love. Keep an eye out for bundles that combine ad-supported tiers for maximum savings!