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Netflix's ad tier now has a whopping 250 million monthly users

16 days ago · [email protected] (Anna Washenko) · Engadget · 9 views
Netflix's ad tier now has a whopping 250 million monthly users
The Thrifty Streamer Take
What this means for your streaming budget
Netflix's massive ad-supported subscriber count is a clear sign that advertisers are betting big on streaming, which is ultimately good news for your wallet. It confirms that ad revenue is becoming a primary pillar of the streaming industry, meaning more services are likely to follow suit with cheaper, ad-supported entry points. For us budget-conscious viewers, this isn't just about Netflix; it's a trend that makes subscribing to multiple services more manageable.

The core takeaway here is that the "ad-supported" model is now a viable, low-cost alternative to the premium, ad-free experience. Instead of jumping straight to the $15-$20/month tier, consider starting with the ad-supported option. This lets you dip your toes into a service’s library for a fraction of the cost.

To maximize your savings, adopt a "subscription rotation" strategy. Instead of keeping every service running 24/7, use your ad-supported plan for one month to binge a specific show, then pause it and switch to a different service for the next month. This method allows you to sample the entire streaming landscape—from comedy to documentaries—without the cumulative burden of paying for premium ad-free access across the board. Always check if a service offers a cheaper ad-supported bundle or a limited-time promotional ad tier!

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Published May 13, 2026
Source: Engadget